WHAT IS DIGITAL MARKETING
Digital marketing is the promotion of products, services, or brands using online and digital channels to reach the right audience, at the right time, in the right place.
SCOPE OF DIGITAL MARKETING
The scope of digital marketing is vast and continuously expanding as businesses increasingly depend on online platforms to reach their customers. Almost every industry—including retail, healthcare, education, real estate, and e-commerce—requires digital marketing to build brand awareness, generate leads, and increase sales.
TECHNIQUES OF DIGITAL MARKETING
1.Search engine optimization
Improving website visibility on search engines like Google to get organic traffic. There are two types of SEO
a)ON PAGE SEO
b) OFF PAGE SEO
Sanfidha Sathar
SANFIDHA
Digital marketing strategist and SEO expert
Sanfidha is a results-driven Digital Marketing Strategist and SEO Expert with over 3 years of hands-on experience helping businesses grow their online presence. She specializes in SEO, content strategy, social media marketing, and performance-driven digital campaigns that focus on visibility, engagement, and conversions.